The Relationship Among Temperament,Consumption Values And Online Consumer Decision-Making Style Of Secondary School Students

With the development of science and technology,internet brings humanity to a new living environment.People's social behavior has undergone tremendous changes.Secondary school students also connect the internet,becoming an important onsumer group.But the secondary school students lack of social experience.Secondary school students' network consumption behavior needs to be guided.So the study of econdary school students' online consumer behavior is important.Here are the following conclusions:1.For secondary school students' consumption values,there are significant differences in gender,grade and monthly disposable,family conditions.2.For secondary school students' online consumer decision-making style,there are significant differences in gender,grade,family conditions,monthly frequency of purchase and part time job.3.Temperament and consumer online consumer decision-making style is significantly correlated,temperament have the predicting effect on the consumer online consumer decision-making style.4.Consumption values and consumer online consumer decision-making style is significantly correlated,consumption values have the predicting effect on the consumer online consumer decision-making style.5.Temperament plays a mediating role between consumption values and online consumer decision-making style.