Reflection On The Domestic Promotion Model Of Health Qigong In China

Health qigong is China's long history and modern sports,since 2003,the site of health qigong in the development process of promotion mode,development achievement is very good,and has become a very important part in the national fitness.The background of globalization and the new historical context of comprehensively deepening reform will force the promotion model of health qigong to make changes to meet the needs of the new era.This research uses the literature material method,expert interview method,logical analysis and reflective study method and other research methods,the management system in our country health qigong promotion mode,publicity strategy and operational mechanism behind the status quo and the current status of problems,such as all-round reflection,and on the basis of the reflection proposed to promote the health qigong mode need to further improve suggestions,in order to promote the sustainable development of health qigong.Based on the above research methods,the following conclusions are drawn:1.Health qigong management system,management departments can timely adjust,keep up with the pace of development of the times,reflecting the era characteristics;extension approaches to sites for the promotion of the subject is single,can not play the social organizations and individuals in the organization's management ability;the relevant policies and regulations in with security and lack of strong leading and important part.Policies and regulations update slow.2.Health qigong promotion strategy,promotion way to start the new online mode and site to the Internet under the line of the "up and down";propaganda mainly qigong exercises,besides the content is not given enough attention;the propaganda level mainly in the elderly,is not enough for the social backbone of the young people the future of the motherland and the young people involved.3.Health qigong operation mechanism,operation and other activities rely too much on government support,lack of participation of social forces,training related limitations,slow development of marketing,less development of fitness Qigong related products,and low market value of creation.It is suggested to promote the change of the health qigong promotion model from the following aspects,and improve the promotion mode of the health qigong:1.Under the background of globalization,to speed up the health qigong management system transformation,the diversity management main body,make the management of health qigong to balancing the needs of government,society and individuals,to form a management mode of "combining with up and down ";To update relevant policies and regulations,make the formulation of policies and regulations to be always leading,leading to the development of health qigong;Optimize management organization setting,improve cooperation efficiency between agencies,simplify management process and improve the organization efficiency of health qigong.2.On the self-media platform,the development of public health and health qigong and the health qigong client,etc,to promote the publicity of the health qigong;To accelerate the promotion and promotion of health qigong in education system,to develop the talent of different ages for the development of health qigong,and to improve the talent reserve for the development of health qigong in general;The way to change the teaching of physical activity and qigong is to promote the promotion of health qigong in different fields.3.In the context of comprehensively deepening reform,we will accelerate the transformation of the government functions of the relevant departments of the exercise and aerobic work,optimize the operating mechanism,and make the full participation of the social forces in order to improve the flexibility of the mechanism for the operation of the exercise.Combined with market economy rule,research and development of health qigong specialized products,cultural products and derivatives,etc,to speed up the health qigong comprehensive service site and the club,and other forms of creative market economic value function of the site,the overall market competition vitality of qigong;Accelerate the transformation of the health qigong related events to run the competition,let a variety of economic components participate in the event run.