| With the steady pace of the development of China's sports industry,the needs and requirements for sports-related information have been gradually improved.In the communication environment of the new media era,a variety of mobile application software has been derived based on the needs of various aspects of people's life.Tencent sports App is one of them.Through the use of mobile app tencent sports App and related literature research,think tencent sports App in the process of sports information transmission timeliness and convenience,interactivity,the diversity of content and transmission channel propagation characteristic such as diversity,classification and the tencent sports App audience and the audience psychological needs analysis,at the same time by the internal structure of page screenshots to tencent sports App and information classification is described.In the process of using tencent sports App,combined with the literature study of the same type of sports information dissemination software,it is found that sports information dissemination has a certain tendency.Through the statistics and summary of sports information released by tencent sports App,it is concluded that tencent sports App has a tendency to spread too much competitive sports information in terms of sports information dissemination.Through the media,audience,sports development in aspects of the comprehensive analysis of influencing factors,the sports information dissemination tend to summed up the cause of the direction of competitive sports,combining with our country sports enterprise development of media with their own economic interests,in the case of satisfying the needs of the audience,the audience and the sports information dissemination culture lack of responsibility.As the main body of sports information dissemination,tencent sports App should set up correct values,not ignore cultural responsibility with economic interests,cultivate systematic sports information needs of the audience,and be a good "gatekeeper" of sports information dissemination.Attach importance to the guiding role of the media on the audience,so that the audience can take the initiative to participate in the mass fitness team.It is suggested that tencent sports App set up relevant columns about school sports,social sports and traditional ethnic sports to spread national sports culture,care about the development of school sports,helpcompetitive sports to reach a higher level,and realize the normalization of sports life and the comprehensive dissemination of sports information. |
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