Research On Customer Experience Optimization Of Station Group System Of Henan Provincial Department Of Education

At present,customer experience problems such as decentralized management and construction of government stations,unfriendly interfaces,complicated service systems,inconsistent event standards,poor data sharing,and insufficient business collaboration are common.The customer experience of the station group system of the Henan Provincial Department of Education is excellent in some places,and it is worth analyzing and studying.There are relatively few research and analysis papers on the customer experience of the education group,and there are fewer analysis cases based on case analysis.The problem of poor customer experience is worth analyzing.Henan is a province with a large population.Under the new situation of the construction of the national integrated service platform,it is more meaningful to analyze and optimize the customer experience of the station system of the Education Department of Henan Province.This article takes “Research on Optimization of Customer Experience” as the core,and takes “Henan Province Education Department Station Group System” as the research object,and analyzes the station group system,customer experience,customer needs,customer grouping,data mining and customer experience.The theory is deeply analyzed.In the research,research methods such as literature research method,questionnaire survey method,customer group analysis,statistical analysis method,and case analysis method were used.The main line of the article is customer group analysis,customer demand analysis,and customer experience optimization.The customer experience optimization is analyzed and researched in a progressive manner.Through the overall analysis of customer groups,customer behavior analysis,customer terminal analysis,user portraits,etc.,the overall customer group is derived.Through the station group system survey analysis,customer experience survey analysis,customer service matters analysis,customer experience demand analysis,etc.,customer experience demand analysis is performed on the customer group,and various customer needs are deeply explored and analyzed.In the customer experience optimization research part,Based on customer experience,the customer experience optimization analysis is performed based on the results of customer experience needs and customer segmentation,and a series of customer experience optimization solutions are finally obtained.Clearly put forward customer experience optimization based on customer opinions and suggestions,optimize customer experience on web page interaction design,customer experience optimization of station group module,etc.In terms of station group module,it includes customer service main line,customer center module,and customer interaction module.,Customer service matters,platform terminal and other customer experience optimization methods.In this paper,through the research on the customer experience optimization of the Education Department station group system,the author believes that customer segmentation analysis is the basis for customer experience optimization,and customer experience demand analysis is the basis for customer experience optimization.The optimization of customer experience needs to target different customer segments and customer experiences.Demand optimization.This paper hopes to provide the basis and reference for the customer experience optimization of the station group system of the Education Department of Henan Province,as well as the basis and reference for the customer group experience optimization of the station group system of other government units,enterprises and institutions.