SWOT Analysis Of Sports APPS That Influence College Students' Physical Exercise Behavior And Habits From The Perspective Of KAP

In this paper,four colleges and universities in Nantong area,the use or have used sports app in college students were investigated.Through questionnaire survey,literature review,logical analysis,mathematical statistics,expert interview and SW OT analysis,this paper makes a SWOT analysis on the sports app that affects coll ege students' physical exercise behavior and habits from the perspective of KAP.T hrough the establishment of so,St,wo and WT matrix,it provides reference for C ollege Students to effectively use sports app,and gives the research and developme nt and promotion of sports app Some constructive suggestions in the process.The conclusions are as follows:1.Sports app is convenient,instructive,economical and social.2.The professional guidance of sports app needs to be improved,and the hom ogenization of function is serious.3.The profit model of sports app is relatively backward;there are more advert isements implanted,which is easy to cause bad experience for users;the standardiz ation of shopping mall needs to be improved.4.People's demand for physical and mental health promotes the rapid develop ment of sports app.5.Sports app platform is lack of effective supervision of laws and regulations,and the personal privacy security of users is not effectively guaranteed,which is ea sy to cause information leakage of users.The suggestions are as follows:1.Sports app should be professional in function and perfect in function form.2.Formulate a unified standard for the connection of external equipment to ma ke the connection of external equipment more convenient.3.Broaden the profit channel and change the profit model.4.Enhance the interactive section function.5.Strengthen industry standards and improve laws and regulations.6.Pay attention to the service of customized fitness plan,increase online booki ng and offline experience...