Research On The Development Status,Prospects And Promotion Strategies Of Padel In China

Padel is an interesting,ornamental and fashionable sports,set tennis,table tennis,squash and badminton features in one,both elegant and luxurious,but also easy to learn.It has been widely carried out in European and American countries and is deeply loved by the public.It was introduced to China in 2016,and the promotion of Chinese padel was officially launched in 2017.In order to promote the popularization of padel more quickly and better,improve the level of padel for our athletes,and help build a strong sports nation,this article uses the research methods such as literature material,field investigation,interview,logic analysis,etc.,taking the development of padel at home and abroad as the research object,combing the development process of padel in the world,analyzing the development experience and enlightenment of padel in foreign countries,and combining with China's national conditions,looks forward to the prospects for the development of padel in China from the three fields of mass sports,competitive sports and sports industry,then proposed promotion strategies.The research conclusion is as follows:(1)Since padel was introduced to China in 2016,it has made rapid progress in policy support,event holding,training and teaching,venue construction,and international exchanges,with remarkable success and beginning to take shape,however,there is still a big gap compared with Spain,Argentina and other developed countries.(2)Padel has a broad development space and a bright development prospects in China.In terms of mass sports,it will set off a cradle padel boom among the majority of young students and middle-aged and elderly people,and help the nationwide fitness strategy;In terms of competitive sports,padel is expected to become China's competitive advantage project.Recently,it can create a "cross-border transfer" for other athletes in the same group to seize the opportunity of the world padel slam,talent cultivation and reserve to participate in the Olympic padel competition in advance;In terms of the sports industry,it will explore new economic growth points,introduce international top padel tournaments to promote the development of China's sports competition and performance industry.(3)According to China's national conditions,drawing on the experience of foreign padel development,the following promotion strategies are proposed: 1.Set up a padel management institution and establish a system of regulations;2.Build a padel competition system in China;3.Open up media promotion channels,give full play to the star effect,and increase publicity;4.Undertake or introduce international top padel tournaments;5.Cross-border integration and integration development;6.Build a new system for cultivating athletes in the country,society,and schools;7.Cultivate the masses health consciousness,to guide mass sports consumption;8 Exploit the padel market to achieve a win-win situation for career development and corporate profits.