The Influences Of Entertainment Culture To College Students And Its Countermeasures Research

With the continuous deepening of reform and opening up,entertainment culture has also increasingly and profoundly affected people's lives.It not only regulates people's living atmosphere,but also changes people's lifestyle.Nowadays,it can be said that entertainment culture has a different degree of influence on various social groups,especially for college students whose thoughts and minds are not fully mature.The impact of entertainment culture on college students is manifold.The positive effects mainly include: alleviating the psychological pressure of college students,stimulating the creativity of college students,and enriching the campus cultural life of college students.The negative impacts mainly include: leading to the deviation of college students' value orientation,reducing the aesthetic abilities of college students,eliminating the willpower of college students,weakening the moral judgment of college students,etc.There are main reasons for the negative impact of entertainment culture on college students.Firstly,there are some limitations of college students' own development,such as the relatively weak self-control ability of college students;the ability of media criticism is not strong enough.The second reason is that the parents' misunderstanding of the "polarization" of entertainment culture.For example,parents pay attention to their children's academic performance and ignore the positive impact of entertainment culture;parents' cognitive differences in entertainment culture overemphasize the negative impact of entertainment culture.The third is the lack of media literacy education in colleges and universities.For example,colleges and universities do not pay enough attention to media literacy education for college students;the teaching management system of medialiteracy education in colleges is not perfect enough.The fourth is the influx of contemporary Western social thoughts,such as the promotion of wrong social thoughts;the influence of pluralistic social thoughts on college students' ideology.At last but not least,entertainment media has a weak sense of social responsibility.For example,media people put commercial interests above social responsibilities;media competition is fierce and the sense of responsibility has been downplayed.There are some basic countermeasures to eliminate the negative impact of entertainment culture on college students.College students should improve their personal qualities and strengthen self-education,such as establishing correct ideals and beliefs;improving self-discipline ability;improving entertainment literacy.Parents should establish a correct educational concept and build a healthy and harmonious family education environment,such as abandoning the wrong concept of "achievement first",stepping out of the "polarization" cognitive misunderstanding of entertainment culture,establishing a democratic and equal parent-child relationship,and fostering a harmonious Family atmosphere,etc.Colleges and universities should strengthen media literacy education and raise the level of college students' media literacy,such as offering media literacy education courses,strengthening the construction of teachers,and organizing college students to carry out media literacy education activities.The government should strengthen the supervision of the entertainment and cultural market by effective means,such as improving relevant laws and regulations;strengthening the governance of the entertainment and cultural market;and strengthening the responsibilities of the entertainment media.