Analysis On The Communication Characteristics And Social Motivation Of Football Pieces From The Perspective Of Carnival Theory

The 2019 UAE Asia Cup is more watched by Chinese fans because of the presence of national football.China CCTV-5 sports channel broadcast the entire competition live,according to Yu Tang sports released viewing data,the Chinese team's five games occupied the entire Asian Cup live viewing before.With the help of the national football hot events,some vertical sports information media platforms such as “All Football” and other online communities appear football pieces brush screen,earned enough eyeball.What are the special football pieces that brush screen? What is the motivation that causes football piece to brush screen to spread again? In this paper,we collect and screen the text of the comments section of the five games related to the Asian Cup of Chinese football in 2019,and use the content analysis method to carry on the coding analysis and induction,and construct the paragraph text from five aspects,such as the result of the competition,the topic field,the type of paragraph,the element characteristic and the content direction of the event.The research found that the entertainment segment of football segment is relatively large,and the grey segment and the red segment also have a certain proportion.The humorous elements and formal beauty of the paragraph account for a large proportion of the entire text,and fans of the event itself is much more concerned about the topic of the event than about the peripheral content.From the point of view of the characteristics of communication,it has the diversity of types and the diversity of external forms,the multi-dimensional and fragmented characteristics of the topic field,the decentralization of discourse expression,the entertainment and the private characteristics of Tibet,and the banter and irony characteristics of paragraph carnival.From the point of view of the motivation of football carnival,the national favorable policy has become a boost to the development of football industry,creating a good network environment,sports fans' inner activities and real ideas can be presented in the virtual cyberspace,and reach a certain degree of self-crown and other people's identity,to reach a certain potential consensus of the online community circle,this carnival culture is also shown as a youth subculture.As the world's largest sport,many football fans on the Internet information interaction,indirectly promoted the "Internet + sports" industry model.Under the background of consumerism,it is necessary to pay attention to and study the information of hot-spot network football pieces,and to analyze and study the communication characteristics and socialmotivation of football pieces,which is helpful to cultivate healthy football culture and provide some reference for promoting the development of Internet football industry.