| In recent years,people's material living conditions are gradually rising,people's requirements for physical fitness are also getting higher and higher,a healthy and strong physique has become the pursuit of many people.And in the country under the support of the relevant policies,the concept of national fitness more and more popular,sports fitness has become a fashionable and popular sports behavior,and in the sports fitness behind,it is the development of sports fitness consumption industry,such as the State Council issued "On accelerating the development of sports industry to promote sports consumption" and other policies have begun to be implemented step by step.On the other hand,the development of technology is rapidly promoting the leap of society,in recent years,artificial intelligence,big data,Internet of Things and other emerging technologies are frequently mentioned,and even quietly penetrated into people's daily life,opening the prelude of the era of intelligent media,the background of the era of intelligent media is based on mobile networks,big data,The integration and application of intelligent information technology such as virtual reality can be realized.In this context,the field of sports consumption has also begun to integrate with intelligent,whether it is sports fitness behavior or sports fitness product consumption,have been closely linked with intelligent.According to the classification of sports consumption before scholars,this paper divides the sports consumption in the era of intelligent media into physical sports consumption,spiritual sports consumption and participatory sports consumption,and explores its intelligent development on the basis of previous classification.At the same time taking into account,Beijing as a domestic first-tier cities,in the development of intelligent sports fitness is relatively complete,so to Beijing college students in the survey,the research paper is of great significance.This paper through the literature material law,the logical analysis method,the questionnaire survey law as well as the mathematical statistics law,searches the massive correlation literature material,carries on the sports fitness expense according to the classical literature the classification conformity,and according to this paper research goal design questionnaire,delivers the questionnaire to the Beijing university reading undergraduate student and the graduate student.This paper explores the motivation,structure,influencing factors and different types of sports consumption of college students in Beijing in the era of intelligent media.This paper explores the motivation,structure,influencing factors,and different types of sports fitness consumption of college students in Beijing in the era of intelligent media.Using SPSS software to analyze the results of the questionnaire,the following conclusions are drawn: In terms of physical fitness consumption : 1.The proportion of non-intelligent fitness products consumption is higher;2.The consumption differences of college students of different genders are large;3.The improvement of fitness quality is the most important factor for the purchase of intelligent products.In terms of mental sports and fitness: 1.The overall mental consumption is low;2.Fitness apps have become an important carrier with high overall satisfaction.In terms of participation in fitness consumption: 1.Lack of basic understanding of smart gyms;2.Strong consumer willingness but low actual consumption behavior execution rate;3.Smart gym environment is the main influencing factor of consumption.Suggestions are as follows: First,colleges and universities should strengthen the guidance of college students' intelligent fitness consumption.1.Guide college students to have an awareness of intelligent fitness consumption;2.Create an intelligent sports fitness atmosphere on campus.Secondly,enterprises provide preferential treatment for college students and strengthen university cooperation.1.The enterprise provides relevant discounts for college consumer groups;2.Strengthen cooperation and publicity with college sports activities.Finally,college students improve the autonomy of intelligent fitness consumption.1.Strengthen the autonomy of mental fitness consumption;2 Establish the correct concept of intelligent fitness consumption. |
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