Study On College Tourism Development Of Hangzhou From The Perspective Of All-for-one Tourism

With tourism becoming a strategic pillar industry of the national economy,all parts of the country began to promote all-for-one tourism one after another during the13 th five-year Plan period.Hangzhou colleges and universities are rich in tourism resources and have profound connotation,but they have not attracted enough attention and been developed productively for a long time.This paper attempts to use the concept of all-for-one tourism to provide ideas for the tourism development of Hangzhou colleges and universities.First of all,the article has made an in-depth interpretation and detailed analysis of the all-for-one tourism and college tourism literature and related theories.It is believed that college tourism research should advance with the times and guide the university tourism development with a all-for-one tourism concept to achieve a substantial breakthrough.Secondly,the article uses SWOT the law to analyze the current situation of tourism in Hangzhou under the background of all-for-one tourism.It believes that tourism development in Hangzhou has both advantages and disadvantages.It faces both development opportunities and severe challenges.If Hangzhou universities can break through the traditional concept and respect growing demand of the people for tourism,in line with the tide of all-for-one tourism development,and the adoption of diversified development measures,can create a bright future for Hangzhou's college tourism.Next,the article based on the RMP model with market research analyzes the tourism resources and tourism market of Hangzhou universities,and proposes to launch various types of college tourismproducts,and from the "all elements","whole profession","whole industry","whole time and space","whole department","whole society","whole environment","whole process" eight aspects of the proposed all-for-one tourism The principles that should be followed in the development of tourism products under the guidance of the university.Finally,the article proposes the overall tourism of Hangzhou universities under the perspective of all-for-one tourism.Development guidance,enumerated development models such as "group development","bundled development","expanded development","development by potential","thematic development","customized development" and other typical tourist route planning,and From the "new product system","new management system","new institutional guarantee system","new development process","new marketing" five aspects of the overall development strategy.