Female Discourse Expression And Symbolic Construction Of We Media

In recent years,the feminist consciousness in Chinese society has gradually increased,resulting in a number of socially influential Women We Media.Since We Media has an independent and flexible form of communication,female groups can use it to spread female discourse and improve women's right to speak.However,the reality is that most female discourses published from the media do not reflect women's lives from female subjective consciousness.It is a compromise to the media market without any bottom line.Therefore,the female discourse text in the media is actually the consumption symbol under the feminist cultural outerwear packaging.The collusion between the consumerism culture and the feminist culture finally constructs a “Consumer Dream” that women voluntarily indulge in.This thesis mainly uses Norman Fairclough's Critical Discourse Analysis method and Vatic Dick's Three-Dimensional Analysis Framework of news discourse,combining Social Semiotic Theory and Consumerism Theory under the macro structure,discourse style and microstructure.This paper analyzes the female discourse texts published in the We Media represented by Mi Meng,analyzes the characteristics of female discourses in the We Media through qualitative and quantitative research methods,and reveals how Woman We Media represented by Mi Meng passes a series of text symbols to construct a "Female Consumer Dream".The study found that in the character representation,the female discourse feminist consciousness represented by Mi Meng is clear,but the construction of female discourse text is obeying the construction logic of consumerism symbol,which is embodied in: female discourse has emotional marketing,guiding women to male color consumption,constructing the image of fetish women,and encouraging women to pursue sensory low-level symbol consumption.In the long run,women's values will gradually be distorted,and women's voice will gradually be dissolved.