Practical Innovation Research On The Agendas Of Internet Ideological And Political Education In The New Media Era

In recent years,with the rapid development of network technology and the growing influence of new media,information in all aspects of people's life and learning any location.Complex network space information,a variety of social trends of thought flooding,mainstream values led by the impact.At the same time,the development of The Times has given network ideological and political education higher requirements,network content should not only adhere to the correct political guidance,but also highlight the role of ideological guidance.General secretary Xi Jinping pointed out at the national conference on ideological and political work of colleges and universities that "new media and new technologies should be used to make work come alive,and the traditional advantages of ideological and political work should be highly integrated with information technology to enhance the sense of The Times and attractiveness." Therefore,it is necessary for colleges and universities to strengthen positive publicity in cyberspace,sing the main melody of the new media era,carry forward the positive energy of society,and improve the dissemination,influence and guidance of online ideological and political education,so as to realize the effect of "moistening things silently".According to the agenda setting theory,"the mass media can influence the audience's recognition of the importance of these issues by increasing the coverage of certain issues or highlighting certain issues." In essence,network ideological and political education is a kind of network communication activities,which is highly consistent with the theory of communication settings.Therefore,in the era of new media,the theory of agenda setting can provide reference for the effective dissemination of the content of network ideological and political education,and then enhance the effectiveness of network ideological and political education in serving,influencing and guiding people,so as to achieve the goal of network ideological and political education.This paper consists of five chapters.The first chapter is the introduction,which introduces the overall research content;the second part mainly discusses the verification process and development trend of the agenda setting theory,and analyzes the evolution of the agenda setting theory from three aspects;the third part expounds the concept and characteristics of new media,the opportunities and challenges ofInternet Ideological and political education agenda setting in the new media era,and the rationality of compatibility between the two;the fourth part optimizes the network ideological and political education mechanism in terms of principles and structure,and studies the new pattern and new scene of "four from four to" in the network ideological and political education in the new media era;in the fifth part,on the basis of theoretical research,explains the practical innovation of agenda setting of network ideological and political education in terms of topic selection,attribute setting and effectiveness supervision respectively,it should be provided basis with scientific and operable way for constructing the new pattern of "four from four to" to network ideological and political education.