Marketing Strategy Study On Sci-Tech Periodicals Service Of CATAS

With the progress in science and technology,China's sci-tech information service market has been established,basic building information platform of agricultural machinery,agricultural information resources are rich,have formed distance education for rural party members and cadres network and 12396 agricultural information service system,became an important platform for providing information service for agriculture development and protection.At present,including the Chinese Academy of tropical agricultural science research institutions through the publication and distribution of agricultural sci-tech journals,provision of agricultural services such as search,China's agricultural informatization construction in the course of a very important strategic resource,was initially recognized by the market.Specific China hot section hospital,its face of tropical agricultural in China agricultural development overall in the proportion lower,in agricultural technology information service market develop in the also exists some insufficient of at,thus on China hot section hospital technology information service market promotion and the develop for research,helps full upgrade hot section hospital service three agricultural of work level,to better of for tropical agricultural development provides technology support and information service.Firstly,this paper reviews the present situation of study both China and abroad,introduces the research of domestic marketing on sci-tech journals and sci-tech novelty search,popularizing agricultural science and technology abroad and the study of popularizing agricultural sci-tech journals.According to the specific situation and development history of.CATAS,this paper expounds the position and function of sci-tech journals and sci-tech novelty search in the development of tropical agriculture;analyzes the new situation of the urgency and feasibility of sci-tech novelty search business marketing,and then combined with CATAS journals of science and technology and science and technology novelty search business such as the status and existing problems,and from the marketing,market factors and profit pattern Angle analysis,put forward a tropical agricultural science and technology periodicals distribution strategy,hot advertising strategy,brand building strategy and tropical agricultural science and technology novelty search marketing strategy.