The Study Of Interaction Between The Mass Media And The Development Of Regional Economy

In recent years,with the rapid development of information technology and society,some economic regions which the economic development level is close to each other and be made of different cities of the same country began to occupy the mainstream of economic development.Central plains economic zone strategy is put forward in 2010,and finally settled by State Council that formally approved the central plains economic zone planning(2012-2020).During the last two years,more and more scholars research on this topic from various subjects and angles.But,few scholars concern the interaction between the mass media and the development of regional economy,which is exactly the core issue of this paper.This paper focuses on the interaction and influence between the mass media and the development of regional economy.As the central plains economic zone covers 5 provinces,30 cities and 3 districts in Henan,Anhui,Shandong,Hebei and Shanxi,considering the convenience and more intuitive to highlight research results,this paper chooses the core of the provinces-Henan province as the research of geographical scope.Through the content analysis method,the paper selects the Henan province provincial Party committee official newspaper-Henan Daily and the representatives of Metropolis Daily-Dahe Daily as the research object,and chooses June 9,2010 to December 31,2012 as the sample selection of time,with each story of contributions for the central plains economic zone is a unit of analysis,to study the interactive relationship between two newspaper in reporting "central plains economic zone" and the regional economic development.The study finds that the mass media has played an important role in creating a good atmosphere,collecting public opinion and reporting important economic information for regional economic development.Meanwhile,the development of regional economic also has made a great positive impact on the mass media in reporting professional work,interaction with the audience and promoting the local degree.