The Analysis Of Competitive Advantage Of Xiaomi Mobile Phone

The rapid rise of Xiaomi mobile phone in domestic smartphone middle market had become the model of the domestic smartphone enterprises to learn.However,Xiaomi mobile phone was shocked by the domestic smartphone enterprises and got into the trouble of fierce competition of the market share after its start-up success.The cause of the rapid success of Xiaomi mobile phone in start-up and sudden decline after is worthy of deep thinking and analysis.Combining with the related theory,the paper explore the reason of success and decline of Xiaomi mobile phone by analyzing its competitive advantages.And it can bring the entrepreneurs and managers with experience and enlightenment.The paper use the modified Porter 's Five-force Model analytical method,value chain analysis method,competitive advantage analysis,enterprise's strategy analysis,electronic commerce model analysis to research the development of Xiaomi in detail and demonstrate the conclusion of the Paper by reading abundant related books,literature and collecting information from website,media and industrial report.Through the research and analysis the paper draws the following conclusions:Firstly,the start-up success of Xiaomi mobile phone derives from the high speed development of mobile internet,the rapid growth of the domestic smartphone market,Xiaomi mobile phone's positioning in the domestic smartphone market and the competitive advantages created by the value chain activities in this positioning.Secondly,the open source system,homogeneous hardware,hardly any barriers of internet sales channel and other factors couldn't keep the competitive advantages of Xiaomi mobile phone after start-up success on.Thirdly,the lack of barriers to competition,disappearance of the competitive advantages and the competitive advantages created by the competitors made Xiaomi mobile phone business fall into the situation of fierce competition.Fourthly,the value of transformation of Xiaomi mobile phone was to create new competitive advantages.Fifthly,the deficiencies of transformation strategy of Xiaomi mobile phone business still existed,which should be revised and perfected.In addition,to drive the formation of Xiaomi mobile phone's barriers to competition by long term R&D investment in the process of establishing competitive advantages.This paper was divided into five chapters.The first chapter was introduction.This chapter elaborated research background,research contents,research significance,research methods and data sources,etc.The second chapter was theoretical review.This chapter briefly described the modified Porter's Five-force Model analytical method,value chain analysis method,enterprise's strategy analysis,electronic commerce model analysis and so on.The third chapter was the analysis of the entry mode of Xiaomi mobile phone.This chapter combined with the theory to explain the reasons for the start-up success of Xiaomi mobile phone and analyzed its sustainability of competitive advantages after the success of Xiaomi mobile phone.The fourth chapter was strategic transformation of Xiaomi mobile phone business.This chapter revealed the reasons why Xiaomi mobile phone lost its advantages by analyzing the contending for Xiaomi mobile phone's smartphone market share from domestic smartphone enterprises.Meanwhile,the competitive advantages of Xiaomi mobile phone who in the progress of strategic transformation was analyzed and the development of Xiaomi mobile phone was forecasted.The fifth chapter is conclusion and revelation.This chapter summarized the research results of the paper and gave enlightenment to the entrepreneurs and managers.