Research On News APP Operating By Press Groups In The New Media Age

With the development of Computer network technology and the popularity of smart mobile terminals,News Client is increasingly becoming an important way for people to obtain information.The large business portals such as Tencent,Netease,Sohu and Sina,seize the opportunity to launch the news client,and grab a large share of the market.The emerging aggregated news client,represented by Toutiao,has quickly become a rising star in the news client market with its superiority in making it easy for users to access information.The news client is another challenge and opportunity for the traditional newspaper media to explore the media after the electronic newspaper.Based on the concept of news client,newspaper group and news groups' news client,this paper introduces three different types of news client such as business portal news client,aggregation news client and newspaper group news client.and the three different types of news clients'development.This paper majorly analysis the differences between "ZJ News" client and the same type of Pengpai client,and optimize the design strategy and program from the usability,content,functional experience,brand for the "ZJ News" client.In addition,this paper puts forward the development strategy of promotion and profit,talent development.Through the optimization of the "ZJ News" client,it has a certain reference for better understanding and in-depth study of newspaper group news clients.Usability,content,functional experience,brand is the four strategies for newspaper group news client to seek a breakthrough in the optimization of design-oriented,is the innovation and entry point need to focus on the future development.