Research On Corporate Public Relation Propagation Strategy In Job-seekig Reality Show

This paper combines the more popular reality shows and the marketing strategy of PR communication in the program to explore how to recruit talents and conduct PR marketing on their own brands.Starting from the conjunction of reality TV shows and enterprise participation programs,this paper will focus on the characteristics and forms of reality TV shows,as well as the strategies for enterprises to implement PR marketing strategies through these programs.Job class reality show and business in the program's PR marketing strategy is based on the present market competition and with the increasingly rich material life demand of the audience has changed,the traditional TV media and the survival of enterprises are subject to varying degrees of challenge,so we have to seek a new way for their own the development of.This paper selects two high heat representative and convincing the two job reality show "you" and "to" post to post as a case,starting with the characteristics of form since the two program started,on the PR strategy and marketing to enterprises in the program combined with innovative,hidden and extensive system is expounded.In the last second chapters this system that clearly enterprises in the job reality show in the realization of the marketing effect,and to survey the way to prove the feasibility of PR communication enterprises to implement marketing strategies,marketing communication and integration of this type is how to get the popular brand image and brand reputation with lower investment.The article also uses the method of reduction and example to discuss the marketing method,which takes advertising and promotion as the main means.Based on the actual findings and examples,we can deepen the discussion about the correctness and rationality of the public relations communication strategy adopted by enterprises.At the end of the article,this paper also on media and enterprises in the process of marketing problems between anticipation and speculation,making program host and boss conflicts etc.these problems are caused by the impact of public opinion and social attention are described,and corresponding improvement measures.The enterprise should bring their own development and the social responsibility of the combination of skilled and appropriate use of PR and marketing combination,the importance and development mode of the integrated marketing communication focus on public relations in the marketing strategy,and ultimately improve the brand value and brand position in the minds of consumers in order to win the better development space.