The Analysis On Star Image Of Star Outside Variety Show

With the disappearance of Survival Challenging Reality Show that be represented by Canyon Survival Camp,early Chinese Outdoor Variety Show has been declined for a long period.Until the introduction of the program-Where Are We Going?Father,it was revived and grown into the most popular variety show now in 2013.However,the program participants have become artists and stars from the ordinary.Be Different with the olds,the new shows have a set of new program operating mode and image communication characteristics.First,this research focuses on the development course of Outside Variety Show,and makes a description of its four stages from "Infancy","Decline","Slow growth" to"Reviving,Transformation and Eruption".In the end,it points out that the new programs are improving remarkably in terms of quantity,quality,variety and scale.Then research summarizes the history between artists and varieties in the past more than two decades,concludes that the relationships between them is getting increasingly connected,and has been involved five courses what were included "watching star,entertaining star,making star,showing star and 'showing with torturing star".Then,from the perspective of production,research discusses the four methods that programs present and build the real,civilian and ordinary star images,including "Recording modes,Environment option,Character and story setting,and Special shoot methods".It still reveals the influences of edit to the real star images,the contraries and adaption between former star with the new generation audience and the affection in the Star Outdoor Variety Show stage.From the perspective of media evolution and the image presentation distinctions between film and reality show,Chapter 3 discusses about the stars need to acclimatize themselves to the operating modes and audience tastes of Outside Variety Show in case of image injured.In the end,the research considers that the process of star's "De-deification" and building ordinary image via Outside Variety Show is a kind of image re-enchantment and a path that capital,performers,performer agencies and media realize the "Image Hegemony".The whole research concludes that,as a brand new window of presenting star image,Outdoor Variety Show is a platform what is different from the other video vehicles in method of making,content modality and audience property,which can enrich and rebuild star image or increase the image value and influence.Nevertheless,it still exists some disadvantages,including excessive consumption and distortion to image.So,artists should take "Exposing Yourself " seriously with many factors,such as self-characteristic feature and career anchors etc.