The Transformation Of Internet Plus Traditional TV Shopping Channel

Experts and scholars at home and abroad recognize the importance of television shopping to the development of the national economy and television industry,and have carried out a study on it.But most of their research is on the macro level,mainly focusing on the importance of TV shopping to the national economy and the shortcomings of TV shopping.Internet plus time,the TV operation rate declined year by year,the number of wired users also in a significant reduction in the habits of the audience also shift from TV to mobile phone mobile terminal,network providers continue to squeeze,which gave the traditional TV shopping industry has brought very serious challenges.In this paper,the survey data of the 34 national licence holding the national publishing group of professional TV shopping channel based on the basis,aims to analyze the development history and the current situation and trend of traditional TV shopping industry in China,drawing on foreign experience in the development of TV shopping enterprise,from four aspects of technology change,platform integration,deep excavation and integrated marketing,we hope to provide some reference value for our traditional TV shopping channel to develop better and more stable under the tide of Internet.In the Internet plus era,the future of TV shopping channel should focus on the "content" construction,including the combination of goods,including program contents and forms,continuous extension of the upstream industry chain,expanding peripheral products economic benefits,carry out diversified,personalized customization and construct a complete shopping ecosystem.