The Mental Mechanism And Countermeasures Of Social Network Lost Group

With the development of digital technology,network technology and other modern information and communication technologies,society has entered the era of mobile Internet.The proportion of social networks in people's lives is constantly deepening,and more and more users are liaising,obtaining news and information,expressing opinions,and discussing matters through social networks.Social networks have become an important platform for the public to release their emotions ?attitudes and engage in group interactions.The "group lost" is a kind of group interaction effect,which is the opposite of the“wisdom of crowds”,and it is an important part that can not be ignored in the social network group interaction effect.Loss of group is a phenomenon that exists in the development of human behavior.It is not due to the creation of the Internet or social networks.However,it present the new form and feature because of the high concentration and interaction of social networks and social media.With the morphology and the emergence of this phenomenon in the age of social networking,the psychological mechanism and related coping strategies have important research value and significance.In order to explore the causes of social network loss and the ways to improve the interaction of online groups,this paper starting from the individual psychological mechanism in the online group interaction by combining communication science and psychology.Firstly,This paper describes the overall phenomenon of group lost in social networks,and sorts out the current situation of social network group loss in terms of features and impacts;Secondly,this paper make a deep analysis of the psychological mechanism of social network group lost through multi-faceted three-dimensional approach.it mainly demonstrate from the social external environment's psychological external influence on the individuals lost in the group and the internal psychology of the members of the lost group.Thirdly,the new cases of group loss on the latest social network was selected to conduct theoretical and practical verification.Finally,combining with the current methods of dealing withgroup loss in social networks,the problems were investigated and their responses were considered.Problems with the current response measures were discussed,and problems and their own thinking were used to propose possible solutions.At the ideological level,it deepens the theoretical understanding of the problem of social network lost groups and raises the issue to a strategic level.At the action level,with a view to improving the negative effects of online group interaction and promoting group interaction on social networks to be positive,healthy,and intelligent,four aspects such as individual limitation,information guidance,literacy cultivation,and connection assistance were cut in.