Development And Utilization Of Local Cultural Resources In Publishing

The publishing industry is a special cultural industry.Local cultural resources play an important role in publishing resources,The publishing industry has made important contributions to the development of local cultural resources.Based on Jiangxi province,the development and utilization strategy of local cultural resources in publishing are explored deeply from the general situation of local cultural publishing and the main issues highlighted by local cultural publishing.This paper is mainly divided into the following four sections.The first chapter is an overview of local culture.The concept of local culture is defined firstly.Secondly,the advantages of local publishers in the development of local cultural resources are discussed in terms of policies,markets,and geographic locations.Then,the rich local cultural resources in Jiangxi province are introduced from three aspects,such as green culture,red culture,and ancient culture.Finally,the close connection between local publishing and local cultural resources are discussed.The second chapter is the application of local cultural resources in publishing.The historical processes of local cultural publications in Jiangxi province are summarized.And then,the publication outline of local cultural themes are discussed in some different aspects,including publication overview,business status,author level and publication of major topic books.Finally,The problem of developing local cultural resources are deeply analyzed from the four aspects,such as repetitive publishing,unbalanced levels,single products,and follow-up publishing.The third chapter discusses the development strategy of local cultural resources in publishing.Aiming at the problems of repeated publication and follow-up publishing,some feasible suggestions are proposed by combining with the current situation and drawing on good practices in other fields,such as integrating resources,building brands,extending the industrial chain,etc.The last chapter is the outlook for the publication of local cultural resources in Jiangxi province and even the whole country in the future.It is expected that the development and utilization of local cultural resources in Jiangxi province and even the country's publishing field will become more self-conscious.