The Empirical Study On The Factors Influencing The Continuous Participation Of Crowdfunding Publication

Under the influence of wild development in crowd funding,the crowd publication has been the focus in past several years in the walk of life.However,with the crowd founding re-shuffle and tending to be slack in domestic market,the crowd publication market is going to be reasonable and normal.Therefore,how to inspire attendants' willingness continuously in crowd funding publication,it has been the key point in both publication project starter and crowd funding platform operator.From the research interview result,integrated in previous related research in crowd funding,crowd funding publication,internet user's continuous behaviors,the paper confirms to start to research of attendants' continuous behaviors in crow funding publication from crow funding publication quality,expected confirmation module and planning behavior theory and the behavior influence module in crowd publication.The paper verified the crowd funding publication project quality,crowd platform quality,satisfaction,subjective specification,sensitive behaviors control variable the significant influence on attendants' continuous behaviors through Q&A research and data evaluation.The paper is composed of five chapters:The first chapter introduces the related theory via the research from crow funding,crowd funding publication and continuous behaviors in crow funding,setup the background of paper.Then dig in the theory basis,building up the theory structure of paper.The second chapter introduces the idea of the research module structure and hypothesis,putting weight on the module related variable definition and relationship.The third chapter introduces the Q&A paper developing and data to predict,including the composition of Q&A paper,variable operation definition,data detection,table data reliability and Validity of the test.Preparations for official Q&A paper make up and release.The fourth chapter introduces the data description and evaluation of official Q&A paper,including description evaluation for sample data,table data reliability and Validity of the test research module structure and check,hypothesis,the researchhypothesis and conclusion,check and so on.The fifth chapter introduces,suggesting crowd funding development,and also searches for the paper malfunction and research direction in the future.