A Comparative Study Of The Media Image Of Star Athletes Under The Representation Theory

As a special group in the society,the athletes have accumulated the honor in the process of collecting various competitions for the country and gradually become the national star,which has attracted much attention in the society.The group is bound to be the subject of the People's Daily,where the People's Daily puts the athletes in the system of their representation,forming a media image of star athletes in traditional print media.On the other hand,in a society where multiple media types coexist,star athletes can use the appropriate media platform,such as Sina Weibo,to display a more comprehensive and personal image to the public through self-representation,which forms another media image.In order to achieve the purpose of the study,a specific case is required.Fu yuanhui,as the "Internet celebrity athlete" who has attracted much attention in the past two years,is typical.And she is general as one of a number of star athletes,These two characteristics make her a very suitable research object.When exploring two media image,mainly combining with Stuart hall's theory of representation and Suggestions on the characterization of study which is fit with the situation of Chinese media.Based on the content of "People's Daily" and the content of "Sina Weibo",this paper conducts an in-depth study on the representation system behind the two media images to demonstrate the similarity and difference performance,and then deduce to other star athletes.In a thorough analysis of the two kinds of the media image,we will find that there are similarities and differences between the two,but there are more differences.After understanding the difference of media image of star athletes shaped by different media representation systems,this paper explores the reasons for its emergence and provides a reasonable explanation for the phenomenon in the cause,indicating that there are many factors driving the emergence of two media images under the premise of changes in media environment.Although difference is a manifestation of good media ecology,the media environment will be confused by the cognitive anxiety of the audience when the difference exceeds the limit and cannot reflect the similarity.On the basis of the comprehensive analysis and the reasons,this paper puts forward the strategies that the media can use in the process of improving the present situation,so as to provide a reference for the establishment of a good order in the Chinese media environment.