The Anomie Behavior In WeChat Public Platform And Its Governance

As a virtual living space,the WeChat public platform has penetrated into all aspects of social life.The decentralized architecture,virtualized information links,and multi-dimensional operating modes have given the WeChat public platform open,free,equal,and shared information exchange features.The anomie that rapidly expanded with the WeChat public platform polluted the information exchange environment of the WeChat public platform,making the WeChat public platform fall into a two-way dilemma of development and anomie.The elaboration of the origin of the anomie theory,the fusion of the theory and the elaboration of the evolution laid the theoretical foundation of the article.Through the collation and analysis of relevant literature on the theory of anomie at home and abroad,combined with the definition of anomie by authoritative scholars,the article clarifies the concept of anomie in WeChat public platform and clarifies the characteristics of Weixin public's anomalous behavior.Implicit,virtual and occult,uncertain and sudden,easily convertible,and contagious.The management and application of user-sensitive data in the WeChat public platform space and the participation groups of the WeChat public platform are the precipitating factors of out-of-band behavior.The psychological causes of anomie behavior mainly focus on group unconsciousness and collective voyeurism.The complexity of the network media boundary eliminates the boundaries of information exchange on the WeChat public platform.The lack of pertinence of laws and regulations and the conflict of rules and regulations make it impossible for the anomie in the platform to be effectively regulated.At the same time,the lack of media literacy among users and users' voyeurism have exacerbated the complexity of anomie behavior.The construction of a collaborative governance system relies on the effective integration of a coupled supervision mechanism,a data analysis system,an autonomous concept,and media literacy education.The special governance system clarifies the governance direction of the anomie of the WeChat public platform.The development and introduction of the "WeChat Cloud" data monitoring and analysis system has improved the accuracy of the management of anomie behavior.The industry's "shared" management model fully integrates networkresources and maximizes the enthusiasm of corporate self-regulation in the management of anomie.At the same time,the normative and beneficial aspects of the use behavior of the WeChat public platform need to fully mobilize the users' media literacy and participation consensus.The regulation of an anomie in the WeChat public platform needs to combine“Digital China”with a collaborative governance system,and give full play to the active role of the participants.