Research On Mobile News Client Operation Strategy

With the rapid development of mobile communication technology,news clients have become the dominant software in the mobile application market and have attracted a large number of users with their relatively professional content and increasingly sophisticated functional design.This dissertation focuses on three different types of mobile news clients such as "People's Daily","Tencent News”and "Toutiao”,and analyzes the development of traditional media,portals,and aggregated mobile news clients through the interpretation of big data so that we can put forward targeted operation strategy.The main body of the article is divided into six parts.The first part introduces the research on mobile news client in academia.The second part mainly focuses on the history and classification of mobile news client.The third part analyzes the three types of mobile news client from product,content,technology and users.The fourth part points out the problems existing in the operation of the mobile news client.The fifth part puts forward the operation strategies of the mobile news client in terms of products,content,users and marketing.The sixth part predicts the development trend of the future mobile news client.