| Has entered the Internet era,the media landscape has undergone profound changes,transitions,brain drain,advertisers media copyright can not be effectively protected,the contents of weak production problems like the traditional media advantage is no longer.As one of the traditional media news,it also entered the winter period,must try to survive in the Internet era through transformation.Academia and industry on the transformation of paper media topic has been discussed for a long time,such as how to break through the traditional newspaper selling for two times to get a new profit growth point,in addition to build two micro end,whether there is another feasible path to the integration of new media,how to carry their own path of transformation by the media platform,is a hot topic in current research.Shenzhen evening news Shenzhen only as a large comprehensive evening,conducted a series of bold and innovative media practice on the road of transition,and achieved a double growth for five consecutive years of revenue and profit.This result is worthy of study and reference in the current newspaper winter period.This paper mainly uses literature analysis,case analysis and interview,combined with the practice,the author thinks that the deep night,the evening can consider the transition of traditional aggregation platform in cooperation with the content,at the same time to build their own new media brands,flexible use of large data precision marketing,enhance user stickiness. |
