The Research On The Formation Of Traditional Culture Of The National Image In The TV Variety Show

China has always stressed the implementation of the strategy of "culture going abroad" and proposed to promote China's "culture going abroad" in various ways after economic reform and opening up,especially since the 16th National Congress of the Communist Party of China.The image of the country has become the measure of comprehensive national standard in international competition,which can achieve the maximization of national interests.We should first look at the country's international image that is the core content of soft power.The image of the country in international competition,has become the measure of comprehensive national standard,can realize the maximization of national interests,we should first look at the country's international image,national image is the core content of soft power.Culture has become the core element of shaping the image of the country into all areas of national life such as politics,economy,military,and diplomacy.Western developed countries have used a clear and consistent cultural strategy for a long time,the internal heritage and innovation of packaging,the country's traditional culture,external is more emphasis on these traditional culture into a cultural advantage and spread out,which undoubtedly the formation of its national image has played an important role.TV plays a dominant role in the traditional media,which still has an irreplaceable advantage that is the real meaning of the mass media platform in the face of the new Internet media TV.TV variety show is a TV program in the ratings of the security,screen pillars,which show the entertainment function has become an important way for the audience to enrich life.Extensive TV variety shows and determines its entertainment at the same time also shoulder the social culture function,through which to better guide the public opinion,the dissemination of culture,establish the aesthetic orientation of positive and correct values.Whether traditional culture can participate in television variety shows can affect the image of the country and through what kind of way.The elaboration in terms of the article mainly has three levels:First of all,traditional culture needs TV variety show to spread in this way;Moreover,the TV variety show that involves the traditional cultural element will contribute to the research on the formation of traditional culture of the national image.Finally,the traditional art of TV variety shows the way of shaping the image of the country.Through the analysis of various types of TV shows such as challenging,puzzle culture,talk three representative program,and the article analyzes the traditional culture of TV variety show to shape the national image.At the same time,the author's own graduation works TV variety show,"teach me cheer me",the traditional culture into which hope to bring the happiness to the audience while also be entertaining.This paper analyzes the influence of the traditional culture element in the TV variety show on shaping the image of the country,so as to make a demonstration of the feasibility of the personal work.