WeChat Subscriptions' Agenda Setting And Public Opinion Research

Yulin delivery woman incident is a typical case of public opinion event in 2017.This paper analyzes Wechat subscriptions' reports on the hot public opinion events from the perspective of agenda setting theory,which helps us to have a better view of the hot events and the social problems.The research is also good for government departments to strengthen the ability of public opinion guidance and network management.The research also has a influence in the network public opinion expression,encouraging the public opinion playing the role in social supervision,and avoiding the adverse effect,mob culture groups of non rational network of public opinion,so as to promote the national regulations and the perfection of social stability and harmony.This article is composed of five chapters.The first chapter is the introduction part,which clarifies the background and significance of the research,combs the related concepts and related theories,summarizes the research status,and introduces the research method in the article.The second chapter introduces the Yulin delivery woman incident,and use the media report to determine the key time node of the event progress.In the third chapter,the application of the content analysis method is introduced in details,including the explanation of the specific operation of the sampling scheme,the coding scheme and so on.The fourth chapter,the research focuses on the Wechat subscriptions' agenda setting of public hot event.According to the time sequence of the event progress,the changes of the agenda setting and the characteristics of the agenda setting are discussed in details.The fifth chapter discusses the causes of public opinion on the public agenda,and analyzes the social antagonism reflected by the public opinion and the social emotion transmitted by the public opinion.Finally,the research results are summarized,and the lack of research and the direction of future improvement are pointed out.The Wechat subscriptions discussion of Yulin delivery woman incident includes three stages:"Initial public opinion focused on family members-Coexistence of multiple views-Media reporters' reflection",reflecting the general rule of agenda gathering,the spiral of silence and reversal effect.The Wechat subscriptions' agenda setting shows obvious ductibility of topic,follow-up and lag.It also shows that the more controversial the greater the power of communication.By comparing the agenda setting of traditional media and non-traditional media Wechat subscriptions,legacy media subscriptions like the vicar's egg.They has a larger influence and objective moral evaluation,but less in terms of the number of articles and the original proportion.The cause of this public opinion phenomenon has not only the direction of the disseminator's agenda,but also the superimposed effect by audience's appeal,and warming-up by social problems.