Study On The Digital Display Design Of Hu's Ancestral Hall From The Perspective Of Cultural Communication

Huizhou ancestral temple is one of the outstanding representatives of Huizhou architecture.Its construction is not only a sign of the prosperity of the village,but also a concentrated embodiment of the internal politics,economy and culture of Huizhou clans.It is also a materialized existence of Confucianism and Cheng Zhu Neo-Confucianism.In the past forty years,with the increasing emphasis on the protection,research,inheritance and development of traditional culture by all walks of life,the Huizhou ancestral temple culture has also been re-examined.The General Requirements of the Nineteenth Congress "to promote the creative transformation and innovative development of China's fine traditional culture,to inherit revolutionary culture,and to develop advanced socialist culture" once again emphasize the necessity and importance of inheriting and developing excellent traditional culture.Huizhou Ancestral Temple and its Research on the spread,protection,and inheritance of culture has become a more significant issue.The dissemination of Huizhou ancestral hall culture through digital display not only meets the requirements of the information age,but also satisfies people's modern demands for traditional culture and plays a positive role in cultivating young socialist core values.Based on the related theories of Huizhou ancestral temples' cultural content,dissemination status,and digital display and design of cultural heritage,this topic explores the related technologies of Huizhou ancestral hall culture digital display,and takes the Hu ancestral hall of Jixi County as an example,from the digitization of cultural genes,The three aspects of the diversity of expression and the diversification of the dissemination channels discussed the feasibility of the digital display design of the Hu ancestral hall.Through field surveys,questionnaire surveys,and data collection,basic information related to design practices was obtained,and young adolescents were found to have a lack of genes in the ancestral hall culture.Then he conceived the idea of the design and development of the digital display of the Hu clan and selected 12-19 year-olds as target audience.After extracting the cultural genes contained in the Hu clan,the 3Dmax software was used to build the Hu clan ensemble model and PS.The software processes the captured images,Unity3 D 5.0 software enables 3D scene roaming production,debugging and optimization to complete the basic work of the research part of the project.In the end,from the main and guest sides,the selected 10 subjects tested the display effect,and the results showed that the display effect basically reached the expected;in addition,the opinions presented by the participants again improved the displayed works.