The Research Of The Online Parody Film Criticism Under The Visual Threshold Of Communication Semiotics

In 2016,it was the year of the blowout of the Internet short video,and it was also a prominent feature of the online parody film criticism in its vertical subdivision,which was a place for the short video market."Fun",which derives from Japan to China,meaning into ridicule,from the other person's words or actions to find a breakthrough point,thus to make fun,playful,for the feelings of anger and express.And ridicule type film clip refers to the spread of network video creators to movies,TV series as an object of ridicule to editing and processing movies,TV shows,and dubbing,through weibo,barrage site,the way such as portals for transmission process.The spread of network speech type film clip symbol system,is by the communicator(as a symbol of web celebrity),audience(symbol interpreter),delivering content(verbal and nonverbal symbols),medium(situation),and the composition of communication effect.The core part of the system is the symbol itself as the transmitter and the content symbol.Papi jiang,gu amo,wang nima and other Internet short video creators,as Internet celebrities,have verified the change of media power in the media era.The new media era,from the grassroots to the much-anticipated counter attack,web celebrity as a symbol phenomenon in the process of the spread of short video create a personal brand,the output value,rich in symbolic interaction with an audience.