The Research On Competitiveness Of XiangTan TV Group Under The Internet Background

After 15 years of boiling,China's Internet market has moved from the 1.0 era of the Internet to the 2.0 era.And with the advent of Internet 2.0 era,People's lifestyles have changed dramatically,new media rising fast,the trend of media communication is interactive,fragmented,social and more video.the content is more quantified and fragmented,the shape is more three-dimensional and diverse,the traditional media pattern has been gradually broken,the traditional way of content broadcast and the characteristics of audience vote have changed dramatically,which marks the traditional media industry has also entered a new era of integrated media.As the environment of the traditional media industry has been remade,traditional radio and television has fallen from the monopoly into the abyss of revenue in advertising market,a transformation is imminent.As a first-class municipal radio and television media,Xiangtan radio and television is suffering from the huge impact of user loss,the precipitous decline of advertising revenue and the loss of market share,ect.To embrace the Internet era,to seize the development opportunities of new media,just regard Internet thinking as the lead,technology as the support,platform building as the foundation,and talent training as the core resources,which is the current direction for Xiangtan radio and television to improve the market competitiveness.This essay starts from the connotation of media,the concept and characteristics of municipal radio and television,based on Porter's five forces model,PEST analysis and SWOT analysis theory.And this paper analys the internal and external environment,development status and problems of Xiangtan radio and television.Which clarifies the current development level and the difficulties in the integration and transformation of Xiangtan radio and television.As the background of the Internet era,the fifth chapter,puts forward some countermeasures from the aspects of thinking concept,technical equipment,platform service,operation mode and personnel training.Making good use of the Internet thinking and xiangtan "two circles and one chain" platform construction idea,Which provides some ideas and methods for xiangtan radio and television to find its own development way and enhance its future development competitiveness.