| Around 2017,cultural television variety shows began to occupy the prime time of the screen in the context of the support of national policies and the growing demand for popular spiritual culture.The ratings have continued to rise,especially for the phenomenon-level cultural television variety show represented by the “Chinese Poetry Convention”(second season),“Lang Reader” and “National Treasure”.The program uses traditional culture as creative resources,incorporates cultural connotations and values into the production and production of the programs,and uses diverse expressions such as contests,readings,and performances to promote and develop outstanding traditional cultures,it has not only promoted and developed excellent traditional culture,but also achieved innovation in content and form of variety shows.It has achieved high ratings and good reputation,and has reshaped the convergence effect of traditional media,television media,provided a good reference for the innovative development of television variety shows in the new era.Faced with the phenomenon of “cultural fever” in the current television variety industry,This study analyzes the reasons for the phenomenal broadcast of phenomenal cultural television variety shows from multiple perspectives,by presenting the status quo of formation and hot broadcast of phenomenon-level cultural television variety shows,analyzing the characteristics of typical case creation,and investigating viewers' ratings and attitudes.and further explore the value and significance behind this cultural phenomenon and provide reference suggestions for the innovation and development of related cultural programs.This study is divided into five parts: The introduction part elaborates the research background,research significance and innovation of this research,combing research status and defining relevant concepts involved in the research after consulting a large amount of literature.The first part first sorts out the development history of cultural television variety shows,and state the status quo of the recent emergence of the phenomenon-level cultural television variety show and its hits,analyze the phenomenon-level characteristics and the times according to the objective indicators of the phenomenon-level television programs.The second part is based on a sample of the current phenomenon-level cultural variety shows “Chinese Poetry Conference”(second season)and “The Longer Reader”,to explore the creation value and characteristics of phenomenon-level cultural programs based on programorientation,cultural connotation,expression model,communication marketing and other aspects.In the third part,the questionnaire survey was used to investigate and analyze the viewers' attitudes and expectations of the two phenomenal cultural variety shows “Chinese Poetry Conference”(second season)and “Lang Reader”,explore the audience's perception of the program,their viewing behavior and attitude,focus on the social environment,the psychological needs of the audience,and the production of the program itself.The conclusion is that the formation and popularity of phenomenal cultural television variety shows is influenced by factors such as national policies,market environment,and public demand.Among them,the high quality of production is the most important reason for successful programs.The fourth part discusses the value of the phenomenon of “cultural fever” that has emerged in the field of TV variety shows.It focuses on three levels: the value of “entertainment first” and“thought leadership”;and the original point of “Chinese culture” as the starting point;the rationalization of audience demands,based on the current development status of the current cultural television variety shows,provide advice on the innovative development of related programs at four levels: content diversity,model innovation,marketing strategy,and international communication.In order to promote the sustainable development of cultural variety,it is expected that the program will create more effective value. |
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