The Research On London Book Fair In The New Century

The London Book Fair is a epitome of the British publishing market and the spreading of British culture.Its development has driven the British book publishing industry forward.Because it insists on the core of development of copyright trade,it has now become the world's largest international exhibition of copyright trade and has a profound influence on the international publishing industry.The article selected the London Book Fair as the research object,comprehensively combed its development history,and conducted in-depth exploratory studies on the features and functions of the New Century London Book Fair.It sums up the book fair and enlightenment for the future development of the publishing industry in China,thus promote cultural influence in our country and the international market share.From the origin of the International Book Fair,the paper explores the development background of the London Book Fair.Recognizing the book fairs areclosely related to the profound industrial background of the British publishing industry.The United Kingdom is an “export-oriented publishing power”.The loose and free market economy environment,sound legal protection and government policy support have enabled the publishing industry to gradually develop into a pillar cultural and creative industry in Britain.At the same time,combing and summarizing the development history and historical evolution of the entire London Book Fair,the London Book Fair was divided into three periods: small and professional publishing book fairs,London book fairs,and London International Book Fair.With more than 40 years of continuous development,the London Book Fair in the new century has gradually exhibited the development characteristics of obvious regional advantages,specialization of copyright trade,internationalization of cultural exchanges,and advancement of industry interaction.Among them,the strong background advantages of the British publishing industry,the superiority of English as the language of the world's mainstream language,and the time advantage of the book fair held in the spring are the most unique and irreplaceable regional advantages of the London Book Fair.In terms of book fair functions,the analysis of the London Book Fair in the new century gradually focused on copyright trade functions,information exchange functions,personnel training functions,and cultural communication functions.The main performance is that the London Book Fair has the world's largest international copyright center,and copyright transactions are more pragmatic and efficient.Exhibitors pay more attention to face-to-face sharing and cutting-edge information;they train talented young writers and newly-arrived copyright agents;promote English culture and other languages.Two-way communication between cultures.Through a comprehensive study of the London Book Fair,as well as an in-depth analysis of its development features and main functions,it sums up the methodological inspiration provided by the London Book Fair for the future development of China's book fairs and publishing industry.Specifically,improve the comprehensive service model,enhance the level of book fair services,increase the ability to publish externally and enhance copyright trade functions,develop cross-media IP products,promote the integration of copyright resources,find opportunities in emerging markets,and expand international publishing cooperation.