The News Discourse Study Of "Xiakedao"-a New Media Focused On Current Politics

With the rapid development of Internet technology,Traditional mainstream media speed up the pace of its own media mergence,create new media for channels and content of innovation.Traditional politics news are constantly adapt to the new media environment and a batch of new media have appeared.Xiakedao,The People's Daily overseas edition,becomes the representative of media transformation.Xiakedao reforms discourse expression and constructs a kind of news discourse,which appeals to a large audience.Xiakedao provides a good revelation to traditional mainstream media for new media transformation.The development of new media needs a new set of news discourse system.Based on Teun A.Van Dijk's news discourse analysis method,we will do a research on news discourse of Xiakedao from text and context.In studying the traditional mainstream media represented by party newspaper,how to break through the traditional thinking in a new way of news discourse about politics news reported in the new media environment.Through the study,we find that Xiakedao are building a new social consensus and group identity in a new news discourse expression way.Through the identification of the journalistic professionalism,Xiakedao communicates and public opinion field to achieve its mission and get publicity audience support between a win-win situations.Finally,we believe that the multivariate new media environment have created Xiakedao's news discourse style.We also get the thinking about the mode of the covert propaganda in the help of journalistic professionalism and put forward some personal views about the future.