The Study Of Producers' Identity In Bilibili Kichiku Area:Construction,mechanism And Future

The development of Internet technology has given users unlimited possibilities and great space to participate in network creation.In recent years,new media technology has gradually infiltrated and influenced people's daily life in the process of updating and diffusing.With the support of media technology and the possibility of tool creation,the production of Internet youth subculture is also reconstructing the text and style.With the popularity of wireless network,4G network and mobile terminal,video website has become an important way and channel for entertainment,such as bilibili(namely bilibili video website,referred to as the B station),this secondary website as a space has gathered Chinese youth,it has an important influence to participate in subculture activities and content creation for Internet youth subculture.This paper will take a feature description of the B station kichiku area.Based on the theories about youth subculture,characteristics and style reconstruction of the text,I will analyze constructing approach and culture mechanism of video producer's self identity and group identity to discuss its creation and future development direction of youth subculture.The paper is trying to explore the following questions: firstly,what can kichiku area video producers obtain and generate from creation? Secondly,how do they construct self and group identity in practices? Producers create complex and diverse identities in re-creation.Finally,I will prospect the future of the Internet youth subculture.This paper mainly adopts case study and depth-interview methods.Taking the video producer in the B station as the interviewer,I join in the QQ exchange group and social networking sites,such as weibo and tieba.The paper uses snowball way to recruit interviewers and makes a demography questionnaire and interviews.At the same time,I watched a lot of kichiku area videos of B station,and made a comprehensive and detailed analysis of its text features and style.This paper is divided into five parts,the introduction mainly discusses the research background,value,methods and literature review;the second part is mainly descripting the contents production features of B station kichiku area video;the third and fourth parts are the key content in this paper,I will analyze producers' self and group identity of restruction.Firstly,it describes the way of identity constructing and the transformation of personal identity in process of creation,namely the relationship between "I" and "me";then discusses the interaction between producer itself and the "other" and creating materials.As well as the part studies the identity and attribution of the group.Finally,explicates the mechanism and development trend of producers' recreation summarizes the complex and diverse identities of the recreation,also explores their impact on the future fate of the Internet youth subculture.