Research On Construction Of SCBA Official Website

SCBA is a national-level professional basketball tournament with the principles of professionalism,socialism and marketization,co-hosted by General Administration of Sport of China Science and Education Department,General Administration of Sport of China Administration Center of Basketball and Association of Competitions of National Institutes of Physical Education,co-organized by Shandong Sport University(National Basketball College)and Shandong Huize Sports Culture Management Co.,Ltd.,and exclusively commercially operated by Beijing Huiyao Bainian Sports Culture Development Co.,Ltd.Since the establishment of SCBA,it has expanded its influences on various domestic institutes of physical education.However,it still lacks popularity among most of comprehensive universities and in the society.Under the background of rapid spreading of information on the Internet,an excellent official website for the tournament is a key approach to publicizing the competitions,expanding the social influence and creating a positive image for the tournament.Viewing from the perspective of spreading of SCBA,or that of participants or fans,SCBA official website is worth studying for its peculiar typicality,representativeness and authority.Despite that SCBA has its own official website,the data are not well-developed and the contents are insufficient.Besides,the data are not abundant,and it is short of spreading and publication.Internet surfers cannot log on official website of SCBA when they input SCBA or the other words.They cannot view the website unless they input the full domain name of the website.Compared with that of NBA,CBA and CUBA,SCBA website falls behind largely either in the concept of construction or in the design of the website.It is not beneficial to the spreading of SCBA or to various universities who intend to learn about the tournament.Nor is it convenient for participants to search for official documents and competition information.The essay analyzes and studies official websites of SCBA,CBA and NBA by means of literature review method,expert interviewing method,content analysis method and comparative analysis method.The author,based on the practical status ofSCBA,combines its advantages and disadvantages and establishes a feasible and practical systematic plan for constructing the official website of SCBA,providing theoretical basis and orientation for the future development and expanding influences of the official website of SCBA.It serves for dealing with public relation for the tournament,improving the media to establish concept of service,and providing assistance for SCBA the newly-developed tournament to build up its positive image.The author draws the following conclusions: 1.SCBA official website shall have its own evaluation system.2.It should strengthen its connection with the external websites during the daily operation.3.It shall integrate resources and information to promote technological statistics and collection of information.4.It shall cultivate and enroll technicians of related specialties.5.It shall learn about the latest concept of website construction,serving for the construction of SCBA official website.6.In terms of the shortcomings of the construction,contents and operation of SCBA official website,it shall increase the weight of it in various websites for popularizing SCBA better.