| The development of China's TV broadcasting has been going on for nearly 60 years.During this period,television has initially formed a multilingual and multi-branch external communication system.International channel of CCTV-4 as a all-weather,more time live broadcast news program was established in 1992,is one of the most important news international channels,many times won the title of CCTV ten big brand programs.In order to be able to study from the perspective of quality combined with "China News" in the national image,this paper adopts text analysis and frame analysis,select the "China News" on September 1,2016 to August 31,2017,a total of one year the focus of the news as research unit,the implementation of equidistant sampling the intense extract 30 program,then set up the framework of high,medium and low three levels,confirmed the reliability and validity of operability later start coding,and data analysis,and relevant conclusions.The first chapter is the introduction of this paper,including the background of topic selection,research significance,research question,method and research innovation and limitation.In this chapter,three research questions are clarified.The second chapter is the concept definition and related literature review of this paper,mainly including three aspects,first,relevant research on national image;Second,related research on CCTV Chinese international channel and China News;Third,related research on frame theory.The third chapter is the framework design and implementation step.The framework design is divided into three levels: high,medium and low,which has certain logical relation.In this chapter,the construction of class purpose and category list are specified.The implementation steps include the determination of the scope of research,the selection of samples,sampling,construction category,coding and reliability test.The fourth chapter is the framework analysis of high,middle and low levels.The first section is a high-level analysis,including the number,duration,type and topic distribution of "China News".The second section is the middle level analysis,which analyzes the 11 content frames of each type and topic.The third section is a low level analysis,including the basic statistical results and research rules of key words,keynote and narrators.The fifth chapter is based on the above analysis of the framework to analyze the national image in the Chinese news,mainly from the domestic and foreign related news and the analysis of the domestic news spread,finally fixed in the Chinese news reporting framework are summarized.After detailed analysis of the 665 news,get the following conclusions "China News" news both at home and abroad of China's national image has several features: win-win cooperation,mutual benefit and mutual trust of the national image,maintain peace and stability and defending state sovereignty of national image,cultural exchange,the thought of love can't cut the image of the country."China News" in the domestic news to China's national image according to the issues to discuss with the following conclusion: the current politics news on the construction of national major issues under the reform and development of the image,social news to construct a warm image can properly handle the affairs of society,the military news shows China's growing military power defence confidence,tone lower climate weather news section presents the image of the special climate and weather frequent,by contrast,science and technology,transportation news positive tone is to construct the image of independent innovation of our country's breakthrough constantly emerging. |
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