Research On The National Project Of Digital Composite Publishing System Promotion Based On Diffusion Of Innovation Theory

With the rapid development of Internet technology,the deep integration of emerging technology and traditional publishing content announces the comprehensive introduction of digital publishing era.Under this background,The government has invested hundreds of millions of yuan in the development of the national project of digital composite publishing system,which is devoted to providing important technical support for the overall transformation and upgrading and innovation and development of the press and publishing industry in China.How to promote the application of such a project,which has huge investment,strong innovation and can promote the development of the industry,is an important subject worthy of study.At present,the national project of digital composite publishing system is in the application pilot stage,but the reality is that the active users of the system are few and the diffusion speed is not ideal,so,how to solve the problem of the national project of digital composite publishing system is an objective need.This paper selects the digital composite editing system as the research object.The digital composite editing system is the subsystem of the national project of digital composite publishing system,is the core system and the basic system of library field,provide technical support for the production of the main contents of the book.Its popularization and application are typical.A diffusion model of digital composite editing system based on innovation diffusion theory is proposed in this paper.the model includes eight factors such as comparative advantage,compatibility,ease of use,perceived risk,channels of communication,individual characteristics,social norms,professional support to determine the composite editing systems diffusion,On this basis,an empirical research is carried out.In order to get relevant data,a questionnaire survey is conducted to investigate the related personnel in the publishing house using digital composite editing system.Then,SPSS software is used to analyze and verify the effective data obtained.Through data analysis,the author found that compatibility,social norms,professional support,individual characteristics have a significant impact on the adoption of composite editing system behavior,and have a positive role in promoting.The perceived risk has a reverse effect on the adoption of the composite editing system.Based on the results of the empirical research,the author puts forward some brief suggestions in this thesis,these include adding the test information,reducing the risk of perception,providing supporting services,reducing the use of resistance,selecting assistant personnel and promoting the diffusion of homogeneity.