Functional Aspects And Optimization Strategy Of "Burn After Reading" In Social Software

The development of the mobile Internet's ecological environment and social media has laid a solid foundation for the emergence of “Burn after reading”,and the “Burning after reading” has relied on social software for the most part since its rise.When users use it,they can grasp the information burning time and realize Users control the flow of information and the length of time.At the same time,“Burn after reading” provides users with instant,private new social methods,and grasps the pain points of users for privacy protection and stress-free social networking.Based on the above characteristics,this article will study the “Burning after reading” as the research object,and conduct research on the communication elements and development strategies.Based on questionnaires,literature studies,case studies and comparative studies,this study is divided into four chapters.The first chapter gives a detailed overview of the development and characteristics of "Burn after reading" and the development and characteristics of "Burn after reading" at home and abroad,and has a more profound understanding of " Burning after reading ".The second chapter,under the framework of communication theory "5W",analyzes the communication elements of "Burn after reading".Through the analysis of the questionnaire of "Burn after reading" and the actual cases,we can see the real needs of the users at the present stage clearly and intuitively,and understand the current situation of the development of "Burn after reading".The third chapter,from the use,technology and social level to grasp the shortage of "Burn after reading",through analysis,through the analysis that " Burn after reading " application scene is small,in the process of use easily and product setting function conflict,easy to cause vulgar content production,the blind area of supervision,the development of new media research and other problems.The fourth chapter,combined with the previous and previous research on the development strategy of " Burn after reading ",not only to avoid problems,to improve the quality of the content,to create excellent content;the user level,the optimization of service,upgrade the function of products;use the level,the use of " Burn after reading " function advantages,rational use,therole of the user "vent valve";in use,in use,in use,We should not be able to develop,but also need a reasonable and moderate supervision system.Finally,for the " Burn after reading " to a sustainable development road,that is,the need to use their own characteristics to the road to marketing,to carry out private marketing,instantaneous marketing.