The Research On The Content Characteristics Of WeChat Hot Text In Politics Is Taken As An Example Of 10 Famous Public Numbers Such As Xiake Island

Tencent launched its WeChat product in 2011 and soon became popular with the community.People rushed through this platform to socialize,communicate information,connect with businesses,promote marketing,and other activities.The business expanded rapidly and the company grew rapidly.In particular,the advent of the WeChat public number has made new ways of information dissemination and overflight,as it also has the functions of information dissemination of various media,and it is convenient,fast,and full-featured,enabling WeChat to consolidate multiple functions.Advantages have quickly been recognized by the public,and have been widely used in people's lives.They have become an irreplaceable part of people's daily life.In August 2012,Tencent launched a new function module.This new module is the WeChat public number.It is a new feature of WeChat developed by the company's R&D team after several years of development.effect.However,this function is more powerful,more socialized,mediaized,popularized,and forward-looking,because the WeChat public number platform can push texts,pictures,voices and other information to the public.These various types of information can be released at any time based on the needs of individuals,groups,companies,and societies.The time-honored WeChat public number came into being accordingly.It used the Internet to rely on the WeChat public platform,which was born out of the highly integrated Internet technology and WeChat communication platform.It spreads political information through the WeChat platform.It changes the traditional way of propagating political propaganda and innovates a completely new communication environment.Compared with the traditional media,he has obvious differences invarious elements such as the main audience,the content characteristics of the dissemination,and the broadcast channels of the dissemination,and all have a qualitative leap in the breadth,depth and effect of the dissemination.It has a wider and deeper influence on social members and social systems.In recent years,a large number of “100,000+” political and political WeChat public numbers have continued to emerge.In the context of the development of WeChat's “Hot Text,” the “People's Daily”,“Today's Peace”,and “Xinhua News Agency” and many others The government's WeChat public account is the research object and uses semantic analysis software to analyze and count the text content.First of all,it sums up the content features of the “wealth essays” of the time-and-administration type of WeChat,and carefully analyzes their characteristics,and carefully studies the adaptability of the new media,and then combines the quantity of the articles,the weight of the content,the number of likes,and the characteristics of the reports.And the editorial features are carefully analyzed and researched,compared with the push;the ultimate goal is to allow the authors of the current political and WeChat public article to share and learn from the most valuable things,so that the theoretical and practical research of current political communication is most valuable for reference.In view of the current "wetness" of the WeChat public account number for the current political class,the attention of the general public is not large,there are even rare special studies,and most of them focus on macro research,and the research results are not very fruitful.Ten well-known public names such as “Knight Island” are the characteristics of the case study “WeChat” in WeChat.Starting from a micro perspective,through comparison with traditional media enthusiasm,we have fully distilled and sorted out the political and political “WeChat” in the dissemination process.The merits and inadequacies of the government and the promotion of WeChat's "hot text" through extensive publicity of current government and WeChat "hot texts" should have strong practical significance.At the same time,the time-honored WeChat public number will also reach the same “hot text” phenomenon as the traditional media and other media platforms.The successful practice cases inthe operation process have prompted us to conduct more in-depth and detailed research on the WeChat propagation rules as a new media platform.This prompted us to explore more deeply the law of information dissemination in the administration of the WeChat public account and the development of the new media as a result of media integration.Only in this way,our media communication,public credibility,social influence,and The guidance and guidance ability of public opinion can really be continuously improved.