Research On Subculture Style Of Short Video Production

With the continuous development of mobile Internet,short video as a new platform for social communication has become a new round of capital competition.In the first half of 2017,short video suddenly became the new outlet,the Internet giants have begun layout in the short video field.In the context of short video boom,this study selected two short video platforms with the highest user penetration rates-Second Beats,Fast hand as acases,combined qualitative analysis and quantitative analysis,using content analysis,case analysis and depth interview of the research methods,with the sub-cultural perspective of the theory of content production of one of the observation and analysis.Analysing of short video content production patterns and characteristics of communication.This study finds that cyberspace has become a platform for young people to practice subculture.As a youth group,short video is a new way to express themselves and pay attention to society.With its unique style,short video becomes a typical representative of subculture practice.Some of them are even dissatisfied with the established rigid social and cultural patterns.They criticize the mainstream culture in a way that deviates from the rules and deviates from the culture in order to promote the spread of the entire social culture.In addition,this study found that the emergence of "short video" as a new electronic medium led to the clash and competition between the "backstage" of the private domain and the public space of the "foreground",the boundary between the two was no longer clear and the private domain became "Foreground."This research focuses on the sub-culture style in short video as a starting point,breaks through the rigid routine of analyzing from the perspective of subculture background,analyzes the content production mode and propagation characteristics of short video,and produces content for short video And provide direction and guidance for future development.This is of great theoretical and practical significance for both short video research and short video content production.