| With the rapid development of mobile Internet technology and represented by smartphone mobile terminals,universal access to news and information presentation gradually from the graphic,radio,television,broadcast and other mobile short video transition,the combination of new and information and mobile short video becoming the newest news information expression,the Beijing news President since more truth: "the video is the ultimate expression of news,this is the last chance for the transformation of traditional media."News and information class short video in the second half of 2016 and early 2017 episodes and quickly detonating network traffic,its content is short,vivid and intuitive,highlighting the human nature,form and relaxed contracted,convenient production efficiency,low cost,the future development prospects are very broad.In this study,sample collection was conducted on the popular content of the official weibo account of "pear video" and the official microblog of the Beijing news "we video",a total of 300 samples collected,known as the breakthrough point to specific analysis of news and information and kind of short video content features,content,mode of production,the problems existing in the content production,and the content is given countermeasures in the development of production in the future.This study argues that news information class short video reshaped the audience the habit of reading news and information,widening the boundaries of news and information,and shall be quoted in the process of collecting,editing,publishing,advanced technology improve the quality of the content and efficiency,in the process of topic selection,editing,control the media person's subjective initiative into full play,thus highlighting the content value,produce the presence of strong,straight into the heart of a good story. |
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