A Survey Of The Influence Of Thailand Media Works On The Tourism And Behavior Intention Of Chinese Tourists To Thailand

The main purpose of this study is to investigate the effects of different types of Thai media works on Chinese tourists' travel and their behavior and intention to Thailand.As a result,this study attempts to explore how different types of media(including TV,film,print,internet and mobile phones or social media)have an impact on Chinese tourists' travel and behavior to Thailand.The data variance and Spss25.0 were collected by questionnaire to analyze the data and test the hypothesis.As a result,the most influential form of media is mobile phone / social media,with print at the bottom.It follows by demographic factors that show a clear tendency towards different types of media.Finally,different media types have a significant impact on the three behavioral intentions of Chinese tourists.The thesis is divided into the following parts:Chapter 1,The introduction.The research background,research significance,research trends at home and abroad,research problems,research ideas and the framework of this paper are listed in this part.Chapter 2,The relevant research literature.This part mainly shows the basic situation of the media,the influence of the media on tourism,the role of the media in tourism,Thailand's tourism media communication survey,the impact of media on the research of consumers' behavior intention,the concept and theory of traveling behavior and the importance of the research on the impact of Thai media working on Chinese tourism to Thailand,and then analyze them respectivelyChapter 3,Research assumptions.This part introduces the research hypothesis,research model,research design,survey design,the application of the questionnaire,research samples and data collection,research tool and data analysis methods.There are two main research hypotheses constructed from three sub-hypotheses.Chapter 4,The results analysis of the Thai media working on Chinese traveling to Thailand and the survey of behavioral intention's impact.Chapter 5,Research conclusions and countermeasures.The main contents of this paper are summarized,and constructive countermeasures and suggestions are put forward to further promote the development and development of Thai media working on the impact of China's tourism and Chinese behavior intention to ThailandThe researchers hope that the information obtained from the research on the impact of Thai media works on the tourist and behavioral intentions of Chinese tourists to Thailand can improve the information and design of Thai tourist media in order to meet the needs of Chinese tourists.It can also meet the needs of information searching for Thailand tourism media,increasing the value and performance of tourism.It is important for Thailand's tourism media works to achieve greatest efficiency,consistent innovation so as to achieve the sustainable development of tourism in Thailand.