Research On Museum Tourism Development Based On Experience Concept

21st Centry is an era of Experience Economy,when people attach more importance to enhancing the quality of tourism and increasingly choose experience travel.Since the development of tourism,the museum is a hot place for people to travel.But till today,it has not been able to keep up with the progress of the individualized tourism.Taking the historical museum as an example,it is the most important form of the museum mainly bearing the important social responsibility of scientific research,historical education and cultural transmission.However,there are some similarity problem in the historical museums in China at present.On the one hand,the development concept and development model of "things" as the orientation,the displaying and visiting the learning mode are rather old and backward,which cannot fully reflect the characteristic,value and advantage of "things" itself.On the other hand,uneven architecture,construction level,limited display space and level make cultural connotations unable to be further explored and utilized,the activities showed are not interesting and experiential resulting tourists tend to be bored and boring.Based on the systematic review of relevant literature on museum tourism in recent years,this paper analyzes the development background and current situation in a comprehensive and systematic way,and systematically analyzes the physical experience of Liangzhu museum through multiple field visits,extensive questionnaire surveys and face-to-face in-depth interviews.Through the ASEB ra-gate method,the author finds out the advantages,disadvantages,opportunities and threats of tourists in the four requirements of activities,environment,experience and interests,and analyzes the reasons,so as to provide effective experiential promotion strategies.It was hoped to provide scientific guidance for the tourism experiential construction of Liangzhu museum and similar museum projects.There are six parts of this article: the first part introduced the background,content,purpose and meaning of the research and the research techniques,and also the research on both domestic and international was briefly introduced.The second part introduced relevant basic theories,including museum tourism,experience concept,ASEB grid method.The third part briefly introduced and analyzed the construction and development background and current situation of Liangzhu museum,and summarized the existing problems.The fourth part made the questionnaire,depth interview and statistics and analysis by integrating ASEB analysis method and the likert scale method.Then the perspective of tourists Liangzhu museum tourism experience is studied in detail the strengths,weaknesses,opportunities and threats and a summary were made.The fifth part,the strategy of improving the tourism experience of Liangzhu museum was put forward based on the investigation and research conclusion,to hope providing scientific guidance for the tourism experiential construction of Liangzhu museum as well as the similar museum projects.The sixth part points out the research conclusion,deficiency and prospect.