| The 18 th National Congress of the Communist Party of China has sounded the trumpet of deepening the reform in an all-round way,and China's economic and social development has entered a new stage."New normal","medium and high speed growth," "innovation driving" and "high quality development" have become labels and synonyms of the new stage of development.Under the background of deepening the reform in an all-round way,the state-owned enterprises have become the center and position of the reform.However,the frequent exposure of negative news about state-owned enterprises in the media has caused the society to question and complain about state-owned enterprises.Therefore,how to reshape the image of state-owned enterprises and influence the public's cognition of state-owned enterprises in the proposition of "right and wrong" of state-owned enterprises?It is a problem for the media and state-owned enterprises to influence the audience's cognition of the economic and social transformation and the comprehensive deepening of the reform.Based on the above questions,this study selected the relevant reports of state-owned enterprises from 2014 to 2017 as the research sample.First of all,the quantitative content analysis of the sample shows that since 2014,the number of reports reported by state-owned enterprises in the "Economic Daily" has been relatively large,and it has remained stable;the layout is prominent,with the largest proportion of the key news pages;and the reporting styles are diverse.The main topics of the report are political,economic and social fields,and the authority of the news sources,with the Party and government organizations and state-owned enterprises as the main sources of information.Through the discourse analysis of the news text,we know that the Economic Daily,through the report,has created six kinds of images of state-owned enterprises,which are the image of enterprising reformers,the image of active market activities,and the image of social contributors.The image of the inheritor of the innovative spirit,the ideal ferry image of the talented person and the image of the key person in urgent need of solving the new problem.At last,the author evaluated the in the Economic Daily reported: to show the image of state-owned enterprises state-owned enterprises more diverse media image;highlight the positive image of the large state-owned enterprises and state-owned enterprises;small image deletion;reported speech style and the use of discourse rhetorical strategies,so that the image of deeper in the hearts of the people;a single source,experts and scholars,representatives of the masses the sources are scarce,making the image of state-owned enterprises has not comprehensive;in the positive publicity over the pursuit of enterprise image.Show the pink of perfection and put forward: to establish a good image of state-owned enterprises to the state-owned enterprises,the media and the government to form a joint force,the real image as the foundation,to the society and the public cognition and acceptance for.At the same time,we should build a group of advanced state-owned enterprises and make the image of state-owned enterprises deeply rooted in people's hearts. |
