Study On Image Monitoring And Management Of Yunnan Hot Tourism Destinations Based On Data Mining Technology

As the country has set a good life as the keynote of the future,it indicates that the tourism industry will promote the national economy with a posture of rapid development.And,with the continuous improvement of Internet technology in recent years,the country,society and people's way of life have been changed,and the network has become a "necessity" of people's life.An innovative form of Internet +tourism has quietly risen and rapidly occupied all aspects of national life.Technical innovation promotes the activity of human-computer interaction,and tourists can get to know the various information of the destination through the network content,so that the perception image of the tourist destination can be built up in the mind to facilitate the final decision to travel.However,since tourism is a common industry of multi-industry development,the coverage area is wide,influencing factors are more,and the formation of the addition effect of the network can catalyze the image formation on the front of the catalytic destination,which can also increase the spread of negative image and even become a distorted image,which means that the Internet can bring excellent development opportunities to tourism,and also promote the development of crisis events.Tourism destination,as the object of tourism activities,will be used by some tourists as the subject of tourism to generate huge network content and comments of data through the Internet media,and these network data will intensify the occurrence of crisis events,a small negative event will form a huge scale effect,which will significantly affect the tourists' perception of the destination image,will not only increase the probability of tourists to change the decision,but also cause the market volatility of tourism.To sum up,tourism destinations are in urgent need of a reasonable and effective image monitoring system to control the spread of image crisis.From the perspective of image monitoring--crisis warning--image management,this paper takes hot tourism destinations in Yunnan province as the research object,builds an image monitoring model based on indicators,USES network text as sample data,and USES data capture and data mining technology to complete the image monitoring and crisis warning process.This paper mainly studies from the following parts:Part one,the introduction.In the context of the big data,the development of tourism,the Internet and the tourism crisis,it's a clear study of the significance of the study.At the same time,a review of both domestic and foreign literature,whichOutlines the strengths and weaknesses of the phases of the study,and seeks a point of entry in this study,and then introduces the methods that we use in this study,which is to point out the innovation points.Part two,the theoretical analysis of the tourist destination image monitoring system.This paper mainly interprets the related concepts involved in the image monitoring system,such as tourism destination image,TDI perception,etc.,and introduces the image perception theory,network communication theory,tourists' risk decision-making theory,grounded theory,and tourists' rights theory needed for the monitoring system,laying the theoretical foundation of this paper.Part three,the model of the travel destination image monitoring system.Firstly,the image crisis and its influence area were determined.Then,the image monitoring index system was constructed through the interactive matrix method,literature review method and data mining method.Part four,the index analysis of tourism destination image monitoring system.According to the image monitoring model built in the third part,the index analysis is carried out.Firstly,the selection basis of hot tourist destinations in Yunnan province is clarified.After the data source is identified,relevant big data software is selected for data capture and data mining analysis.Part five,the research on the image management of hot tourist destination in Yunnan province.On the basis of the image monitoring system discussed in the previous three parts,the image management research is carried out to construct the image monitoring and warning system and process of tourism destinations,and the image management countermeasures based on different standards are proposed to open up new ideas and methods for the sustainable development of destinations.