Research On Children's Periodicals Viewed From Characteristic Construction

At present,there are many kinds of journals in China,but the proportion of children's journals is small.With the increasing birth rate of children,the consumer market of children's journals is large,but the number of publications is small.Compared with the high children's toys,the price of journals is low,but The cost of the journal is high.There are some problems in the development of children's journals,mainly in homogenous publishing,lack of characteristics;varietal structure is unreasonable,and supplementary journals account for large heads;journals are highly dependent and distribution channels are single.In order to change the development status of children's journals,the characteristic construction is an inevitable choice for children's journals,featuring the life of children's journals.Since its inception in 2001,<Xiao Cong Tsai>has adhered to the characteristics of running a magazine,winning with its characteristics,and through the editorial features of "Xiao Cong Tsai" and the market management characteristics,etc.,to provide a choice for the development path of children's journals.First,it is necessary to segment the market and accurately locate it;second,it must feature content,seek new and different;third,it must shape the brand and focus on extension.