Research On Content Upgrading Path Of Aggregate Mobile News Platform

The development of mobile Internet technology and the popularization of mobile intelligent devices have laid a foundation for the emergence of mobile news platform.Subsequently,the progress of algorithm technology and the enhancement of users'personalized demands make aggregated mobile news platform stand out.On the one hand,aggregated mobile news platform has become the main channel for mobile Internet users to obtain information by virtue of its powerful acquisition ability,perfect personalized customization and accurate distribution algorithm,occupying the major market share in mobile news platform.On the other hand,its communication mechanism which relies on algorithmic technology for content aggregation,content distribution and content feedback is too mechanized,which not only a dissatisfaction of users'personalized needs,but also the cause of a series of problems,such as content homogenization,inadequate user interaction,single liquidation channel,information cocoons effect,and so on.The development of mobile news platform is in a dilemma.Meanwhile,with the considerable improvement of consumption level and structure,there is an obvious upward trend in consumer consumption,which is reflected as the content consumption upgrade in the media field.The content consumption upgrade is mainly manifested in the upgrade of users'demand and the change of users'identity.One is the change of users'content preference and behavior under the content consumption upgrade.Users present new characteristics of young and elite,communal and differentiated,conceptual and technical,pervasive and regional.The other is the change of users'identity in the communication process under the content consumption upgrade.Users are not only the receivers of information in the traditional sense,but also the information producers,disseminators and consumers.In the trend of content consumption upgrade,users are eager to get the most targeted content information with the minimum cost of time and money.Therefore,the content consumption has put forward new requirements for the development of the media field.Aggregated mobile news platform need to adjust their own development strategies according to the market in order to achieve a comprehensive upgrade of content.This paper takes the mobile Internet development and the content consumption upgrade as the dual research background,takes aggregated mobile news platform as the major research object,and conducts innovation research by literature analysis and indirect data analysis.In terms of research content,firstly,this paper analyzes the emergence and development of aggregated mobile news platform,and summarizes its status,and analyzes its dilemma,through the comparative analysis of different aggregated mobile news platform.Secondly,through the indirect data analysis,based on the web-survey data issued by Internet companies such as i-media,Bigdata and i-research,this paper analyzes users'content preferences and behavior habits under the content consumption upgrade,and further summarizes users'characteristics under the content consumption upgrade.Finally,based on the users'characteristics under the content consumption upgrade,aiming at the problems existing in the development of aggregated mobile news platform,this paper puts forward feasible path of comprehensive content upgrade.This paper holds that if aggregated mobile news platforms want to adapt to new user needs and broaden their channels of content liquidation,they can not only concentrate on content distribution and channel construction,but also should make adjustment in terms of content production,distribution and consumption,based on their advantages and difficulties after identifying user characteristics under the content consumption upgrade.Then content consumption platforms with integration of production and consumption and balance between interests and demands could be reached,with intelligent production mechanism and algorithm-centered distribution model,so as to realize the comprehensive content upgrade,to seek development in the fierce market competition.Aggregated mobile news platform is the original product in the mobile Internet environment.Content consumption upgrade has become the mainstream trend in the media field and it is of theoretical and practical significance to study the development path of aggregated mobile news platform under the content consumption upgrade.On the one hand,its content aggregation and distribution mode based on machine learning algorithm conforms to the development logic of mobile internet;and also challenges the traditional news production mode dominated by manual editing.This paper analyses the development dilemma of aggregated mobile news platform and puts forward feasible development suggestions,which can provide transformation reference and theoretical guidance for the upgrade of all kinds of news platform.On the other hand,aiming at the development dilemma,aggregated mobile news platform can adjust their own development strategies according to their own advantages and users'needs under the content consumption upgrade,to achieve effective content realization and more economic benefits,stabilization of market position and considerable development.