Research On The Fusion Path And Countermeasure Of Traditional Publishing And Modern Publishing

Publishing is one of the important ways to inherit and develop culture,which is of great significance to social development.With the rapid development of digital technology and communication technology,the publishing form is changing and evolving,and the traditional publishing and emerging publishing are merging.Publishing as an important carrier of cultural communication,under the policy environment of bringing the development of digital publishing industry into the national strategic task and actively promoting traditional publishing and emerging publishing,how to deal with the integration of traditional publishing and modern publishing,and explore the integration path and countermeasures have become a major issue for the future development of publishing industry.One of the subjects.Media convergence not only brings revolutionary influence to the traditional publishing industry,but also brings opportunities to the transformation and development of the traditional publishing industry.The most direct manifestation of traditional publishing and modern publishing is the integration of technology.Through digital technology,"paper and screen" will be combined to provide products and services for users.This paper is divided into the following five parts about the integration path and Countermeasures of traditional publishing and modern publishing:The first part is the introduction,which summarizes the relevant situation of the topic selection from five aspects: research background,research significance,research literature review,research content and methods,and research innovation.The second part is about the current situation and feasibility analysis of the integration of traditional publishing and modern publishing.This paper summarizes the development of traditional publishing,modern publishing and the integration of traditional publishing and modern publishing,and analyses the feasibility of the future integration of traditional publishing and modern publishing.The third part is about the integration dilemma of traditional publishing and modern publishing.This paper points out the dilemma of the integration development from three aspects: the restriction of traditional ideas on the integration development of publishing,the polarization of the scale of traditional publishing and modern publishing industry,and the singleness of the integration path between traditional publishing and modern publishing.The fourth part is the path and Enlightenment of the integration of Chinese and foreign publishing.Exploring the path of integration of Chinese and foreign publishing can draw lessons from the current Chinese publishing houses,newspapers,periodicals,radio and television stations,as well as foreign publishing houses,newspapers,radio and television integration path to obtain integration inspiration.The fifth part is about the integration of traditional publishing and modern publishing.The fusion path can be divided into vertical path and horizontal path.Five countermeasures are put forward from the following five aspects: first,to establish the concept of integration and innovate the idea of integration;second,to deepen cross-border integration and create integration demonstration;third,to expand integration channels and strengthen platform construction;fourth,to optimize management and cultivate compound publishing talents;fifth,to speed up publishing "going out" and promote publishing.International Development of Edition.