| The dissemination of information with content as the core is the mainstream communication method in the era of "Internet Plus".In this era,more and more users have loved the content-core App.As one of the representatives of folk handicrafts,Qianyang cloth embroidery culture,how to update the promotion method in the development tide of content-core App,has become a problem worthy for attention and discussion.This thesis mainly studies and summarizes the relevant theoretical knowledge of content-core App.Starting from the perspective of planning and learning,we conduct planning research on the content-core App.Through the planning principles and specifications in the planning process,we take "Qianyang Embroidery App" as an example to carry out design practice.App design revolves around the theme of"Technology changes life",providing product information to users through visual forms of text,pictures and videos,and finally realizes the brand communication of Qianyang cloth embroidery,achieving the two-way purpose of cultural communication and commercial operation.At the same time,using the spread advantage of mobile APP,the traditional handicraft of Qianyang Cloth Embroidered out of Shaanxi,and went out of China to the world.In this paper,the App case of folk craft content is studied,and the analysis and research carried out in a horizontal comparison mode through this App.From the preliminary content planning and theme selection of the folk technology content core App,the paper analyzes the theme selection,interface shape design and information architecture design of ceramics and embroidery content core App in IOS and Android application markets.After the summarization,the understanding of the content-core App impressed in my heart seriously.We designed the "Qianyang Embroidery App",combining with the foundation of this research and the relevant technical theory knowledge of App design and produced to deepen the practical application ability of the content core class App. |
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